Why Ariana Grande Stopped Working With Scooter Braun (Source)

In the latest entertainment news, Ariana Grande has made headlines for her decision to stop working with Scooter Braun, her music manager. This surprising move has left fans wondering about the reasons behind their split. According to a source close to the situation, there is more to the story than meets the eye. Reports suggest that Ariana’s decision was not solely based on Scooter stepping away from day-to-day management, as his team initially claimed. In fact, the source reveals that there is absolutely no truth to their explanation. In a recent sign of her dissatisfaction, Ariana even unfollowed Scooter on social media. Stay tuned for more updates on this intriguing development in the world of music.

Ariana Grande’s Professional Relationship with Scooter Braun

Initial Collaboration and Success

Ariana Grande’s collaboration with Scooter Braun began early in her career and played a significant role in her success. Braun, a talent manager and entrepreneur, recognized Grande’s talent and potential and signed her to his management company, SB Projects. Under Braun’s guidance, Grande released her debut album, “Yours Truly,” in 2013, which debuted at number one on the Billboard 200 chart. The album’s lead single, “The Way,” featuring Mac Miller, also became a commercial success, further establishing Grande as a rising star in the music industry.

Braun’s Role in Ariana’s Career

Scooter Braun’s role in Ariana Grande’s career extended beyond just being her manager. He became a mentor and a strategic partner in shaping her image and musical direction. Braun helped Grande transition from her Nickelodeon acting career to a full-fledged pop star, carefully curating her brand and assisting with the development of her subsequent albums. With his industry connections and expertise, Braun played a crucial role in securing high-profile collaborations, promotional opportunities, and performances for Grande, positioning her for continued success.

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Ariana’s Appreciation for Scooter’s Support

Throughout their collaboration, Ariana Grande publicly expressed her gratitude for Scooter Braun’s support and guidance. She praised him as someone who had a significant impact on her career and personal life, describing him as the best thing that had ever happened to her. Grande credited Braun with helping her find her voice as an artist and helping her navigate the challenges and pressures of the music industry. Their professional relationship was characterized by mutual respect and admiration.

Why Ariana Grande Stopped Working With Scooter Braun (Source)

Reasons for Ending the Collaboration

Speculations and Rumors

The decision to part ways with Scooter Braun sparked numerous speculations and rumors in the media. Some sources suggested that there was a falling out between Grande and Braun, citing personal differences or disagreements over creative direction. However, both parties remained tight-lipped about the details, leaving fans and industry insiders to speculate about the true reasons behind the split.

Lack of Creative Control and Artistic Vision

One of the reported reasons for Ariana Grande’s decision to end her collaboration with Scooter Braun was her desire for more creative control over her music and image. As she matured as an artist, Grande wanted to have a greater say in the direction of her career and be able to explore different genres and styles that aligned with her artistic vision. This desire for autonomy and artistic freedom may have led to conflicts with Braun’s management approach, which prioritized commercial success and mainstream appeal.

Differences in Professional Goals

Another factor that may have contributed to the end of the collaboration between Grande and Braun was their diverging professional goals. While Braun has a reputation for his successful management of high-profile artists and his ability to generate commercial success, Grande may have wanted to explore a more experimental and unconventional path. This difference in approach and the desire to pursue different artistic ventures could have created tension and ultimately led to the decision to part ways.

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Conflict of Interests and Priorities

In any professional relationship, conflicts of interest can arise, and the collaboration between Ariana Grande and Scooter Braun was no exception. As Grande’s career continued to flourish, her personal and professional priorities may have evolved, leading to a misalignment with Braun’s management strategies. Conflicting priorities and the need for a team that better aligned with Grande’s changing needs and aspirations may have influenced her decision to seek new management.

Why Ariana Grande Stopped Working With Scooter Braun (Source)

Public Statements and Actions

Ariana’s Decision to Unfollow Scooter on Social Media

One of the first indications of a potential rift between Ariana Grande and Scooter Braun was when Grande unfollowed him on social media platforms. This seemingly subtle action caught the attention of fans and the media, prompting speculation about the state of their professional relationship. Unfollowing someone on social media is often seen as a symbolic gesture, suggesting a desire to distance oneself from a particular person or entity.

Ariana’s Silence on the Matter

Despite the public scrutiny and media speculation surrounding her decision to end her collaboration with Scooter Braun, Ariana Grande remained largely silent on the matter. She refrained from making public statements or engaging in discussions about the reasons behind their split. This silence left fans and industry insiders guessing and fueled the speculation surrounding the nature of their falling out.

Scooter Braun’s Response

In response to Ariana Grande’s decision to unfollow him on social media and the subsequent rumors, Scooter Braun released a brief statement through his team. He expressed support for Grande’s continued success and affirmed his belief in her talent and potential. Braun’s response was characterized by professionalism and respect, further emphasizing the amicable nature of their separation.

Fans’ Reactions and Support

As news of the end of Ariana Grande’s collaboration with Scooter Braun spread, fans took to social media to express their opinions and show their support for their favorite artist. While some fans expressed their disappointment and concern over the split, many others reassured Grande of their unwavering support and encouraged her to pursue her artistic vision. The outpouring of love and encouragement from her fanbase reinforced Grande’s decision to prioritize her artistic growth and independence.

Why Ariana Grande Stopped Working With Scooter Braun (Source)

Impact on Ariana’s Career

Search for New Management

With the termination of her professional relationship with Scooter Braun, Ariana Grande embarked on a search for new management. Finding the right team to guide her career and support her artistic goals became a priority. Grande likely sought individuals or companies who shared her creative vision and would provide the necessary support and resources to help her realize her artistic potential.

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Future Projects and Partnerships

The end of her collaboration with Scooter Braun did not dampen Ariana Grande’s ambitions or creativity. Following the split, Grande continued to work on new projects, collaborating with other artists and producers. She explored different musical genres and embarked on a journey of experimentation and self-discovery, eager to evolve and expand her artistic horizons.

Evolution of Ariana Grande’s Music and Image

The end of her professional relationship with Scooter Braun marked a significant turning point in Ariana Grande’s career. It allowed her to break away from the constraints and expectations that may have come with being part of a well-established management team. This newfound freedom enabled Grande to explore different musical styles, develop a more distinct artistic identity, and craft a unique image that resonated with her evolving artistic vision.

Why Ariana Grande Stopped Working With Scooter Braun (Source)

Lessons Learned and Moving Forward

Importance of Autonomy and Artistic Freedom

Ariana Grande’s experience with Scooter Braun reinforced the importance of autonomy and artistic freedom for an artist. The desire to have a greater say in the creative process and to control one’s artistic destiny is crucial for an artist’s growth and fulfillment. Grande learned the value of remaining true to her artistic vision and pursuing a path that aligned with her authentic self.

Navigating the Music Industry as a Young Artist

Navigating the music industry as a young artist can be challenging, especially when working with established industry professionals. Ariana Grande’s journey with Scooter Braun taught her valuable lessons about the dynamics of the music business, the need to assert oneself, and the importance of finding the right team who understands and supports one’s vision.

Choosing the Right Team and Collaborators

The end of Ariana Grande’s collaboration with Scooter Braun underscored the significance of choosing the right team and collaborators. Establishing a strong support system is essential for an artist’s growth and success. The experience provided Grande with insights into the qualities and values she sought in her future management team and collaborators.

Why Ariana Grande Stopped Working With Scooter Braun (Source)


The end of Ariana Grande’s collaboration with Scooter Braun marks a significant turning point in her career. While their professional relationship was characterized by success and mutual respect, the decision to part ways was driven by a combination of factors, including the desire for creative control, differences in professional goals, and conflicts of interest. Ariana Grande’s decision reflects her desire for autonomy and personal growth as an artist. Fans around the world eagerly anticipate Ariana’s future endeavors without Scooter’s involvement, confident in her ability to continue to evolve and captivate with her music and image.